Embedded product support for a transit startup.
Embedded product leadership and hands-on design to help a growing transit business prioritise investment, evolve its product suite and respond to enterprise customers.
Visit project (opens in a new tab)At a glance
- Balance an established consumer platform with growing enterprise opportunities and competing product priorities.
- Embedded product leadership, roadmap prioritisation, research and hands-on design with the development team.
- Clearer product priorities, practical designs and product knowledge systems to support ongoing delivery.
- Ongoing support through a period of growth.
The full case study continues below
The business had an established consumer platform alongside expanding enterprise opportunities. As its market, customers and products evolved, the team needed senior product capability that could cut through competing possibilities and identify where its effort would create the most value.
Cartisan operated as an embedded product lead, supporting market and opportunity analysis, product positioning, roadmap decisions and prioritisation. We helped the team sharpen its value proposition and focus investment on the opportunities most likely to support growth.
The role was also highly practical. Depending on what the business needed, the work included user research, website and brand development, workflows, prototypes, interface design, product documentation and support for enterprise customer requirements.
We worked directly with the development team, running stand-ups and resolving product and design challenges as they emerged. We also established supporting knowledge systems and introduced AI-assisted workflows for research, documentation and product delivery.
This combination of systems-level thinking and hands-on execution gave the business senior product leadership without separating strategy from the everyday work required to move the product forward.
Our contribution
- Embedded product leadership
- Market, opportunity and value-proposition analysis
- Product strategy and roadmap prioritisation
- User and customer research
- Product and feature definition
- Customer journeys and workflows
- UX and interface design
- Prototypes and product documentation
- Website and brand development
- Enterprise customer requirements
- Product knowledge systems and AI-assisted workflows
- Development collaboration and ongoing delivery support
